Geox Red Bull F1

Content Marketing Norge Awards
May 30, 2015 content excellence
Towards the later half of the 2014 F1 season SMFB Engine reached out to http://wtf1.co.uk/ (had the most active Twitter accounts of any none official F1 site we could find) in the UK to initiate a Twitter campaign to drive views to the GEOX #WindChallenge video.

The idea was to use wtf1.co.uk as a launch pad for people that were interested in F1 to Tweet their favourite moment within the video marking it with #WindChallenge CCing @wtf1couk. Each week one winner was chosen and won a pair signed Red Bull Racing Boot.

We did not have to wait for the results, aournd each race 100's of F1 once participated in the came creating 1000's of Tweets and retweets and close to 800k video views.

By the end of the cooperation SMFB Engine had a very happy client and the wtf1couk editor in chief commenting on the cooperation saying "It's been fantastic working with you guys on this great competition". The campaign was done with focus on several countries indlucing UK, USA, France, Italy and Germany.

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